When building a Web site, a lot of companies make a list of the information they have to offer, then build a site around that list.  Or, they look at other Web sites, see what types of content they have, then try to make their company messaging fit into that mold.

Give yourself some credit!  You have a business with products or services that people want! We’re sure you don’t send your sales team out with a generic pitch, so why would you do that with your Web site? A Web site is simply and extension of your sales force, where customers and potential customers go for more information and sometimes even a first impression. Spider Design can help you determine what your Web site needs to satisfy your customer base.

The first step is to understand who your customer is and what they want to know about you.  Are they coming to your Web site to simply reassure themselves you have a reputable company?  Or are they coming to your Web site to get more detailed information or specifications about products or services you offer?

Information architecture is all about discovering what your customers want from your Web site.  Once you have that understanding, you're ready to take the next step.  Whether that next step is a Web site redesign or simple content updates, it is in our best interest to find a solution that's right for your timeline and your budget.  We're here to help you succeed!